capitalism needs to reinvent

http://www.medianet.at/article/der-kapitalismus-muss-sich-wieder-neu-erfinden/

Since the financial crisis, everything is different. The economy has an image problem: Suddenly, politics and society want to know why they so often ultimately pay the bill. The magic word in forging the manager is called "shared value".

Richard Straub, former IBM executive and president of the Society Austria Peter Drucker: "Profit is a result, the profit is never the goal."

 

Vienna . Have scored since the first entrepreneurs in the Upper Pleistocene their profit-loss statements in the cave walls are looking for solutions to optimize its business, which they earn their livelihood."Management is doing things right, leadership is doing the right things," already knew the pioneer of modern management, Peter Drucker. But as easy as it represents the popular management literature, it is in the complex business world of today no more. Because - and the same again, Peter Drucker: "What everybody knows is frequently wrong." Or, as Richard Straub, a former IBM executive and now president of the Austrian printer Society, formulated to "Manager must be much more than mere vicarious agents . predefined goals "more than" hired hands ", quoted Straub Rakesh Khuranas management bestseller" From Higher Aims to Hired Hands "and his plea for management as a profession with responsibilities to society, community and individuals alike to see - apart from the already too much . overused CSR concept "Ultimately it's about how you can combine the creation of economic power with the creation of social power optimally," says Straub, "and about how companies can increase with social value their competitiveness." In short, "Shared value ". The term shared value (common value) is based on a much-quoted article of the two Harvard professors Michael Porter and Mark Kramer in Harvard Business Review: "The Big Idea: Creating Shared Value"."shared value", said Kramer, in a recent interview with the Economist, "is more than a pig lipstick. Shared Value focuses on a new understanding of products and markets, a new understanding of productivity and the development of local clusters. "More and more often gives the impression that companies profit at the expense of society and not irrelevant to social, ecological and economic problems are involved. It seems imperative that the economy and society converge again and recognize their relationships. The principle of shared value will accomplish this. Rakesh Khurana addition to Mark Kramer is also one of the speakers at the 3rd Peter Drucker Management Global Forum on 3and 4 November this year takes place in Vienna. Entitled: "A Quest for Legitimacy: How Managers Can Shape the Future" - and this is legitimate, then it goes to the organizers, without going the usual ranting vonstatten. Terms such as sustainability and social responsibility are only as good as the motives of those who use it. "Profit is a result, the profit is never the goal," says Straub. "Printer has always clearly stated. If you look at the profit is a goal, then one is already next to it" "What is my mission?" Straub: "First I need to know: What is my mission, who are my customers? The main business must pursue a coherent idea. Where that is no longer the case, the business will cease to exist long. "How could you prevent that even revolutionary approaches to waste away in a very short time to hollow concept? "Discuss seriously and practitioners to hear that try to implement it," recalls Straub on the basic idea of the printer forum, where this year quite aware of the time was slashed for talks to create time and space for panel discussions and best practice example . 'We are currently in a situation of transition, "Straub describes the macroeconomic challenges. "We have had a clearly defined period of shareholder value in the last 20 to 25 years and have now come to the point where people ask: Can we go on like this? The system does not tip, but there were and are some defining moments. "The example of financial crisis, the example of Greece are currently quite clearly in mind that there seems to be no panacea more. of ideas that breathe life into the economic policy discourse new life There is no shortage. On 3 June 2008, a day before their testimony, awarded by the Harvard Business School, and given the economic crisis and the disaster on Wall Street, swore an oath to 400 MBA students. Half of all graduates from this cohort promised it to serve "the greater good," proceed with "utmost integrity" to will and to arm themselves against "decisions and behaviors that are only for my own ambition hurt, but the company and the society, it serves. " "This, Hippocratic oath, '" said Straub, "is part of a larger initiative, the job of the manager in a respected profession, like the turn of the physician or lawyer." After all, now 250 business schools worldwide expressed their interest in the idea and some already rewritten its curriculum."Management needs to be professionalized and more defined as a profession," says Straub. The demand then for a code of conduct. Straub: "It will not be decided from today to tomorrow, which will ultimately have in practice, because a growing proportion of young people interested in a meaningful development has, on meaningful jobs, meet the same needs. This is not an environmental debate, because it's not about green energy, to name a Beispeil, but about how we can provide upcoming nine billion people in general with energy. " The "war for talent" In the future, the management already some Change, of which Straub is convinced: "The boys come up with other value systems - and in spite of existing unemployment, we go in the coming war for talent. There are too few skilled workers and a demographic with downhill trend. Since the employer will have to adapt and become more attractive. "The Peter Drucker Society is in the Alpbach economic discussions on 31 August 2011 on "Management Responsibility and Regulation" to ask for discussion. In November 2011 deal then management thinker of the first rank, such as the British social philosopher Charles Handy, Rakesh Khurana (Harvard Business School), Iqbal Quadir (Director and founder of the Legatum Center at MIT and former CEO of Grameenphone in BANGLADESH), Mark Kramer, as well as numerous national and international leaders at the 3rd Peter Drucker Global Forum among others the question of how managers can thus proactively shape the future. (Sb) Peter Drucker Society of Austria , the Peter Drucker Society, based in Vienna, Austria is a practical non-profit platform, integrated into the network of the EUR. Peter Drucker Societies, with the aim of understanding of management in today's society to deepen and improve.The annual Global Management Forum Peter printer acts as a common core event where decision makers discuss the future of management. As another global program praises from the Drucker Society Europe a worldwide essay competition for young executives, the Peter Drucker Challenge (www.druckerchallenge.org) executives and managers (internal) from industry, academia and government took the opportunity to be part of an individual or to engage in institutional membership of the Drucker Society of Austria. To inst. Members include companies and organizations such as RZB, Berndorf, Casinos Austria, Malik Management Zentrum St. Gallen, Contrast Management Consulting, Red Cross Austria, Vienna WU Executive Academy and LIMAK Austrian Business School. Contact: Karin Platzer (+43 676 84 81 88 811; karin.platzer @ druckersociety.at); www.druckersociety.at/index.php/pdf-2011/program